Of mice and men Coursework Essay Example for Free

Of mice and men Coursework Essay I have been given the following question what does the novel show the reader about the authors view of the American dream? The novel mice and men written by john steinbeck examines two main characters George and Lennie who are travelling together in the hope of a successful dream. In my opinion the book strongly refers to the American dream and portrays how desperate they are for the dream to materialise. The American dream is constructed on the theme that anyone can achieve success so long as they work hard enough. The dream originated when many people immigrated to America. The majority of people leaving the countries were lower class people. The conditions virtually meant that the country would make them lower class for life. When Europeans left for America they were told that everyone would be landowner, they would live like kings and the streets were paved with gold. Everybody would live equally. This was a wonderful dream for the Europeans fleeing from the class system of their home countries. This soon became known as the American dream and had a huge influence on the American society, with hard working and strong willed people. In the book George and Lennie share a dream together, and this dream has several elements that refer to the American dream. George and Lennie believed that if they worked hard enough and ran up a stake they would be in a position to own their own farm. In the very first chapter George describes the dream when he tells lennie we are going to have a little house and a couple of chickens and a couple of acres of land and a cow and some pigs. At this moment lennie would interrupt and shout an live off the fatta the land. An have rabbits. Lennie was most excited and enchanted by the dream, as he would constantly ask George to tell him about rabbits. George tells lennie not to tell anyone about the dream; you almost get the feeling that George thinks that if the dream is shared the dream will be lost. This is shown when George says to lennie Dont tell nobody about it. Jus us three an nobody else. They lible to can us so we cant make no stake. However, because of the special bonding between George and lennie there is an aura about them that says the dream will be successful. This is typified when lennie says that the dream will have an happy ending because I got you to look after me, and you got me to look after you and that why. This continues to show that they have the belief and desire for the dream to succeed. In the novel candy an old swamper who works on the ranch also has a dream Candys dream is to have security. Security in his job, that he wont be sacked because hes getting too old, or because hes useless because hes only got one hand, this normally wouldnt effect someone now but in the time the book was set Candys chance of getting a job if he was sacked from the ranch would be minute. Because of this insecurity Candy is very scared of Curly and the boss. In the book when Curly first meets George he speaks nicely about the boss and said that at Christmas he gave them whisky. I think he lied to George about the boss in case George told the boss what he had said which would have been true but nasty. When the boss comes into the room Candy quickly makes up an excuse why hes talking to George and Lennie and gets back to work. He did this because he doesnt want to get in any trouble with the boss because the boss might sack him. Then Candy will have no job and will be too old to get another one in addition to this he cant retire and because he doesnt have any family to go to hell probably have to live on the streets. When he accidentally overhears George and lennie discussing the dream Candy wants to go along and be involved to. Now Candy thinks hes going to be leaving the ranch soon to go with George to his dream farm, his attitude towards Curly, the Boss and Curlys wife changes. When Curly starts on Lennie, Candy quickly rushes to his defence. Glove fulla Vaseline, he said disgustedly Referring to the glove Curly wears on his hand to keep soft for his wife. He is not scared of Curly and the boss anymore because if he gets sacked he feels he can just move on to Georges dream farm. With Candys newfound confidence he starts sharing his views and sticking up for other people such as Crooks the black stable buck. Curlys wife is verbally attacking Crooks, telling him how she can get him killed if she wanted too. Candy retaliates by saying, If you was to do that, wed tell Wed tell about you framing Crooks. He sticks up for Crooks, which shows he wasnt racist and that he also had a dream for a better society. This is that when you have worked and are getting old you would have money, a pension, and that everyone is treated equally like him and Crooks. This shows that the book reflects the time its set because Candy would probably have a pension and wouldnt have been able to get sacked without out a just cause in our time. Crooks is an illustration of the way in which loneliness can corrupt and destroy a man. Crooks has a double burden, he is not only a Negro in a society that immediately relegates non-whites to a sub-human status, but also a partial cripple in a society that values human beings simply on their ability to provide a service. Crooks dream is to be treated like a human and be accepted in society. Because hes black hes always been bullied and picked on by most of the others. Candy, George and Lennie are the only ones who dont regard Crooks as sub-human. Candy describes him as a nice fella. He is never allowed to go out with the other people in the ranch and has to stay in his own room in the barn, he hates everyone at the ranch because they treat him badly, he says to Lennie, They play cards in there, but I cant play because Im black. They say I stink. Well, I tell you, you all stink to me. While talking to Lennie, Crooks reminisces of his childhood. How his father owned a chicken ranch and the white children used to come and he would play with them, and how most of them didnt care about the colour of his skin and that they were nice to him. He recalls Instead of how he slept all alone now, he used to sleep with his two brothers. They was always near me, always there. Used to sleep right in the same room, right in the same bed-all three. He was happy in the past, dignified, because he wasnt alone and he was treated equally and he wants that back. In the whole novel we never hear the name of Curleys wife, she is always referred to as Curleys wife. This makes her sound like she is Curleys property, like Curleys shoes or Curleys horse. Maybe she doesnt deserve one, maybe that if she married Curley she would get a name. This reflects on her dream of equal rights for women. She is a very lonely person; she has no one to talk to except the men on the ranch who dont really listen to her. So to make them listen to her, or pretend to in most cases, she dresses provocatively to get attention. However Candy and others see her as a tart and shes always giving the eye. Even Curly doesnt notice her; he still goes out to the cat houses with the other ranch workers, instead of staying with his wife. She seems to be hurt by this, she says. Think I dont know where they all went?. I know where they all went. Curleys wifes dream is to be a star, when she was young, she was asked to go on a show, but her mother wouldnt let her. Film work was one of the few types of work you could get as a woman, it was every girls dream, but it was often only a scam to take advantage of young women. Curleys wife remembers how a man in the pitchers said he was going to write to her about being in the movies. But she says her mother stole the letter when it came, when really it didnt come at all. When Lennie killed her the writer says. The meanness and.. the ache for attention were all gone from her face. This means that she didnt have to try anymore and life wasnt just one long struggle for recognition. She had been released and was now more beautiful and alive than ever. However, from the moment Curleys wifes neck was broken George realised that Curley will want Lennie lynched and, even worse, that their dream had been shattered by Lennies actions. When George finally caught up with Lennie they discussed the dream one last time before George took Carlsons lugar and shot him. He was dead. To conclude I would say that the author has a very negative view of the American dream. All these dreams failed, George will never get his farm with Lennie, Crooks and Curleys wife will never have equal rights to a white man and Candy will always be in fear of losing his job.

The Purpose of Caliban in The Tempest Essay -- Tempest Shakespeare

The Purpose of Caliban in The Tempest      Ã‚  Ã‚   One of the indispensable themes displayed in The Tempest is the duality of nature and society.   This is made apparent through the character of Caliban.   Caliban is a dis-figured fish-like creature that inhabits the island where the play The Tempest, takes place.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Caliban is the son a witch-hag, and the only native on the island.   In Caliban's first speech, he suggests that Prospero stole the island from him. (Act 1, Scene 1, line 331-342) "This island's mine by Sycorax my mother Which thou tak'st from me.   When thou camest first, Caliban is a servant to Prospero, the right duke of Milan.   Caliban is a monstrous, and ugly creature.   He is often referred to as servant-monster by others characters.   At the start of the play, Caliban curses at the authority of Prospero because his dislikes him.   (Act 1 scene 2 line 321-324) "As wicked dew as e'er my mother brush'd with raven's feather from unwholesome fen Drop on both!   A south-west blow on ye And blister all o'er" Although Caliban has a foolish tongue, he is very knowledgeable on the island.   Prospero recognizes his survival on the island but shows no respect for this.   (Act 1 scene 2 line 366-371) ""Hag-seed, hence! Fetch us in fuel; and be quick, thou'rt best," Caliban shows inconsideration and greed when he attempts to rape Miranda.  Ã‚   Miranda is Prospero's only daughter.   Caliban admits to the accusations of the attempt of rape, and states that he would have populated the island with his offspring.   (Act 1 scene 2, line 349) "O ho, O ho! Would't had been done! Thou didst prevent me; I had people else This isle with Calibans"   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Caliban is intimat... ... creature.   Caliban is a character that learned to survive, just as every one does through life.   Works Cited and Consulted: Davidson, Frank. "The Tempest: An Interpretation." In The Tempest: A Casebook. Ed. D.J. Palmer. London: Macmillan & Co. Ltd., 1968. 225. Kermode, Frank. Introduction. The Tempest. By William Shakespeare. Cambridge: Harvard UP, 1958. xlii. Palmer, D. J. (Editor) The Tempest - A Selection of Critical Essays London: MacMillan Press Ltd., 1977. Shakespeare, William. The Tempest. The Riverside Shakespeare. Ed. G. Blakemore Evans, et. al. Boston: Houghton Mifflin Company, 1974. Stott, Jon et al. The Harbrace Anthology of Literature. Second Ed. Harcourt Brace and Company, 1998. Solomon, Andrew. "A Reading of the Tempest." In Shakespeare's Late Plays. Ed. Richard C. Tobias and Paul G. Zolbrod. Athens: Ohio UP, 1974. 232.   

Marketing Pizza Hut in Nigeria Essay

Executive Summary The fast-food industry has been one of the most successful industries even with the economic meltdown that occurred in 2008; its success is due to the relative low cost of its products and Pizza Hut is an example. Established in the United States in 1958 by two brothers, the company has since grown from being local company to an international company with over 11,000 units in the United States and across the World. The company has branded its image and name for being one the leading pizza making restaurants in the world. Despite its presence internationally the company is still yet to dominate Africa, although, Africa is developing region with a lot environmental risk in certain regions some countries are taking measures to remedy such risks; with outlets in the Northern and Southern Africa the company can expand in other areas. The suitable location will be Nigeria located on the Western side of Africa. Nigeria being the most populated country in Africa is country with abundant resources, oil and gas are the major source of income with agriculture following suit. The country has a wide range different cultural background each exhibiting one’s own way life, but the country is united as one nation with English being the official language. Although, the country is known to be environmentally risky region, the government is adopting a new reform that will benefit the nation and encourage Foreign Direct Investment. For Pizza Hut, franchising its restaurant to such  location will increase its strength and presence in the African region with other countries likely to follow the path. History Pizza Hut was started in the city of Wichita, Kansas in the United States in 1958. It was two brothers â€Å"Dan and Frank Carney† while studying in college in Wichita, Kansas were approached by a family friend with the impression of opening a pizza store. Being inspired with the idea, they borrowed an amount of six hundred dollars from their mother and procured some second hand equipment’s and hired a small building on a busy intersection in their hometown. Thus became the start of the of the greatest pizza name in the world. The company incorporated after a year and its initial franchise began in Topeka. (Entrepreneur Media, Inc., 2013) Background Overview Pizza Hut is an American chain of restaurants and international franchise that offers various types of Pizza’s along with a variety of side dishes and desserts. Pizza Hut began franchising around 1959. Pizza Hut otherwise known as Pizza Hut, Inc., in the corporate world became a subsidiary of Yum! Brands, Inc., as of 1997. Yum! Brands, Inc., is considered to be the largest restaurant company around the globe. Our study indicated that Pizza Hut has around 14,357 franchise units around the world today and also is ranked 10th among the top 10 franchises for 2013. (Entrepreneur Media, Inc., 2013) Purpose The purpose of this report would be to make use of the study and results to prepare a marketing report incorporating Pizza Hut, Inc., in Nigeria, Africa in order to disclose a marketing audit, plan and strategy and also use the appropriate material and subjects related to entering the Nigerian Market. There would however be a portion of concerns and reasons that would involve the company while shifting and familiarizing to the new location. However due to high cost of these fast food brands, many people still cannot afford it. Hence reasonable prices are to be varied in order to compete in these types of challenging markets. Country Overview: NIGERIA Nigeria also known as the ‘Giant of Africa’ is the most populous country in Africa. Nigeria was colonized by the British and got her independence on October 1st 1960. The country is a federal constitutional republic, with 36 states and a Federal Capital Territory, Abuja. There are over 250 ethnics groups in Nigeria, which the majority being Hausa, Yoruba and Igbo. After the country’s independence the country had a civil war that led to the formation of military regime during the 70s till 1999, which saw the beginning of a democratic regime. Culture and Religion With a population of over 160 million people living in Nigeria, projected figures shows that the religious demographic indicate that 50% of the population are Muslims, 40% Christians and 10% practice their indigenous belief (CIA World Fact book). In Nigerian society religion plays a major role in people’s way of life; Islam is of majority in the Northern region, which is dominated by the Hausas while Christianity is in the Southern region. The Yorubas have a more diverse religion and those in the middle-belt practice their own indigenous belief. Throughout the country religion is a means for social mobility, providing means of incorporation into business and political circles as well as educational system (Library of Congress). Politics and Government The Constitution of Nigeria shows that the country is a sovereign state, whose citizens are bounded together by a Federal arrangement. The branches of government is divided into three; the Executive, a Judiciary, and a Legislative. The Executive power is solely for the President who is also the chief of state and head of the government. The Legislative branch consists of the Senate members, and House of Representatives, and the Judiciary consists of the all the legal system both at Federal level and State level. The president appoints members of the Supreme Court subject to confirmation by the Senate. There multiple political parties in Nigeria of which three are very strong, People’s Democratic Party (PDP), All Nigeria Peoples Party (ANPP), and Alliance Congress (AC); the PDP has been ruling the country for over a decade. (Nigeria: GOVERNMENT AND POLITICS). Legal System The legal system in Nigeria is a combination of statutory law, English common law, customary law, and in the northern region Islamic law. The Federal and State courts apply the English common law, while the local courts apply customary and Islamic law (Nigeria: GOVERNMENT AND POLITICS). Economy Nigeria being an oil-rich nation has been faced with heavy political instability, corruption, inadequate infrastructure, and poor management, but in 2008 started economic reforms. GDP (Purchasing Power Parity) = $ 455.5 billion (2012 est.) Compared to the rest of the world = 31 GDP (PPP) 2011 = $ 428.4 billion GDP (Real Growth Rate) = 6.3% (2012) Compared to the world = 41 GDP (Real Growth Rate) 2011 = 7.4% GDP (Per Capita) 2012 = $2,800 Compared to the world 180 GDP (Per Capita) 2011 = $2,700 (CIA World Fact Book) The economy of Nigeria slowed down in 2012 as shown above; the oil sector continues to be the major contribution of the regions revenue with a growth rate of 8% compared to -0.35% in the non-oil sector. Economic activities are mostly denominated by Agriculture, gas and oil sectors in Nigeria. Though the economic reform looks strong there are still challenges the country needs to face. There is a high unemployment that rose from 21% in 2010 to 24% in 2011. Another downside to the economy is the security challenges arising from religious or ethnic conflicts, costs associated with environmental factors, and the slow global economic growth and the sovereign debt crisis in the Euro region. Demographics Population http://www.indexmundi.com/nigeria/age_structure.htmlworld fact book The above population pyramid shows a structure of a countries population, population Is distributed on the horizontal axis, which is divided by male on the left and females on the right. The X-axis indicates population and the Y-axis has distinguished age groups. Economic statistics The economy in Nigeria is a mixed economy with developing market sectors (legal, finance, communication, transport, entertainment). Nigeria is ranked 36th in terms of GDP as of 2013. Due to the resilience witnessed in 2012, the economy of Nigeria is expected to grow rapidly and gain stability. Nigeria GDP growth slowed down from by 7.4 % in 2011 to 6.6% in 2012. In diversity with sectors in Nigeria, agriculture stands the highest contributor, followed by crude oil, natural gas and wholesale products. Economy in Nigeria is the largest in West Africa and top three in Africa. Personal income per capita http://www.tradingeconomics.com/nigeria/gdp†per†capita Personal income per capita has improved over the years and has maintained a stable growth from 2004 – 2012 due to the improved income to the country from crude oil and agriculture. From $726.4 per person in 2004 and a drastic change in 2012 with $1052.3 per person. Gradually with the development and newfound opportunities in Nigeria the income per capita will steadily grow. Foreign investment Before the exporting of oil, agriculture was one of the largest fractions in the countries earnings. A key for direct foreign investments in Nigeria is the oil and gas sector. Other foreign investment opportunities such as telecommunications, electricity, real estate, food and beverage, consumer goods, health care and tourism. Working conditions Working conditions in Nigeria is far from ideal, apart from civil servants and employees of foreign countries, working conditions and wages are acceptable. This may not be the condition of the local people in Nigeria. Protests by the trade union leaders, strikes, income inequalities, late payment, poor wages affect the standard of living in Nigeria. Technological analysis Infrastructure in Nigeria is weak; it is one of the main problems that affect the growth of the country. Unreliable electricity, water resource, road, transport have pulled back the growth of Nigeria in the previous years. In recent developments the country has public– private partnership, investors and international companies moving into these regions for a better prospect and can revive the economy. Market Audit The Product When considering the market audit and competitive market analysis for any business, there are four factors to consider fundamentally. These four factors are product, price, promotion, and placement. Pizza Hut is a fast food restaurant chain that provides the dine-in and take-away services for fast food customers. The other external and internal environmental force such as the cultural, legal and political also has the greater impact on the product availability, its sales, marketing and reputation. The legal forces are unbiased to start a business venture in Africa, specifically the fast food chains such as Pizza Hut. Some social and cultural forces also play an influential role in creating and destroying the opportunities for any business. KFC, Donut King, Dominos, and Italian Pizza are most well renowned names in providing the high quality fast food products in these markets and are using the high standard advertising and promotional strategies thus the competition is challenging. T he understanding of recent advertising, trends, promotions and marketing ways are considered to be necessary when stepping into the Nigerian fast food products market. The Market Market is a place where major process of the business takes place. The economical, political, social, cultural, financial, legal and technological forces are basically some of the factors that play a significant role in creating and destroying the opportunities for any business. If the economy of the country where the product or service would be marketed is stable and unbiased, it is a great opportunity for the businesses. The political and legal stability plays a vital role for starting any business in a country. The social and cultural environmental forces are most significant to consider because they contain people, the real buyers of the products and services. (Glader, 2006, pp. 16). Nigeria’s culture and tradition are slightly different than the other regions of the world i.e. UK and USA. There are several languages are being spoken in Nigeria, but the official language is English. This is one of the best strength of Nigerian culture that welcomes the foreign firms to join the Nigerian market. The legal system of Nigeria is a combination of several laws and principles including Islamic, customary and English laws. There could be some threats for the fast foods businesses because of diverse religions and laws systems. Nigeria has a mixed economy and stands at the 36th position in terms of GDP as of 2013. The agricultural industry of Nigeria significantly supported its economy followed by the natural resources of crude oil, natural gas and wholesale products. The income per capita increased in the period of 2004-2012 (Trading Economic, 2013). The income status of people is acceptable, but not for general Nigerian public. However, the earning people are able to afford the fast food product purchase even in regular intervals. While the poor wages of most of the people, late payments and strikes can often make critical situations in the country. Figure : GDP Per Capita The technological advancement is growing rapidly in Nigeria and it is a most important advantage for MNC’s. The online markets are majorly playing important role in bringing buyers and sellers closer. People now prefer to use online platforms for placing orders and making purchases. Thus the  online promotional strategy and also television and physical ad banners would be helpful for Pizza Hut if implemented. Several other products are also getting rapid fame among people such as MacDonald’s and Italian Pizza. The introduction of several beneficial schemes and promotions such as coupons, gifts, weekend packages and midnight offers would be profitable and would also help Pizza Hut to get rapid repute and vast customer circle. Market size The market size of the host country describes the demand and supply scale of the products. To supply the products in any host country there must be sufficient potential demand. Larger the market size, better the economical growth would be (Wei & Liu, 2001, pp.38). Several international investors and marketers have opened their retail business in Nigerian market such as Shoprite, Artee Industries Ltd, and Internationale Spar Centrale BV in 2012. The rapidly increasing population of Nigeria will generate the strong and ever going demand for international products specifically the fast food products. The increasing rate of urbanization and positive economic outlook of Nigeria will support the MNC’s. (Euro Monitor, 2013). Competitors One of the main competitors and its product prices in Lagos is: Dominos Pizza Domino’s Pizza is a popular pizza joint in Lagos. They offer both dine in and home delivery services. Their motto is to spread happiness around Lagos. Products and Prices Domino’s main offering may be pizza but a wide variety of side orders is also offered by the fast food joint. The price list of their popular products is as follows: Chicken Feast Grilled chicken breast, mushrooms and sweet corn. Medium: â‚ ¦ 2,000 Large: â‚ ¦ 2,900 Hot Pepperoni Feast Extra beef pepperoni, red chillies & extra mozzarella cheese Medium: â‚ ¦ 2,000 Large: â‚ ¦ 2,900 Hot Veggie Onion, green pepper, banana, red chillies & tomatoes Medium: â‚ ¦ 2,000 Large: â‚ ¦ 2,900 BBQ Chicken Grilled chicken breast, Onions & BBQ sauce. Medium: â‚ ¦ 2,300 Large: â‚ ¦ 3,200 BBQ Philly Steak Philly steak, Beef topping, Onions & BBQ sauce Medium: â‚ ¦ 2,300 Large: â‚ ¦ 3,200 Meal Deals and side orders are also offered. The joint also serves Cold Stone Ice cream Promotion and Advertising Domino’s pizza uses different channels of advertisement and promotion. Billboards and hoardings are used to promote special deals and discounts. The fast food joint has a website that houses the menu and also facilitates online order booking. Domino’s prides itself on its ability to make prompt deliveries throughout Lagos. Distribution Domino’s Pizza has six main outlets in Lagos. The bulk of distribution is attributed to home delivery. Apart from these international fast food chains, many local fast food joints are open in Lagos. These include Mario’s Pizza and fast food Sweet Sensation Mama Cass Ghana High These fast food chains offer a wide range of discount deals and competitive prices. Pricing Strategy Pricing is one of the most important aspects of the marketing mix of the product. Product placement and promotion depends on how the product has been priced. In order to set a pricing strategy, pricing objectives must be set. These include: Current profit maximization Current revenue maximization Maximize quantity Maximize profit margin Quality leadership Partial cost recovery Survival Status quo Since Pizza Hut will be introducing its products in Lagos for the first time, its pricing object should be to ‘maximise quantity’ and ultimately become the market leader. In order to attain this status Pizza Hut may employ one of the two pricing strategies: Skim Pricing: whereby the company prices its products high. This offers profit maximisation. By adopting this strategy the company assumes the stance of serving a niche market. Penetration Pricing: whereby products are priced low to maximise quantity and ease into the market. Since, the target market for Pizza hut is price sensitive and highly elastic, the best pricing strategy would be ‘Penetration Pricing’. By pricing the products low at the beginning, Pizza Hut would be able to gain more market share and cater to a greater market. Pricing Methods Several pricing methods may be employed to satisfy the pricing objectives of the company. These methods vary from product to product. Some companies may use different and innovative pricing methods that better satisfy the needs of both the customer and the company. Traditionally used pricing methods include: Cost-plus pricing: based on production cost plus a certain profit margin Target-return pricing: based on a target return-on-investment Value-based pricing: based on value offered relative to competitors Psychological pricing: based on customer’s perception and demand Pizza Hut may employ any one or a combination of the above mentioned pricing methods to accomplish its pricing objectives. Price Discounts The list price is normally discounted for the distribution channel. This may be done in the following ways: Quantity discount Cumulative quantity discount Seasonal Discount Cash discount Trade discount Promotional discount Pizza hut could offer the following price discounts to its customers: Quantity discounts: whereby customers buying in greater quantities could be offered special deals and discounts Promotional discounts: special promotions could be used to boost sales Marketing Plan Marketing Objectives Marketing objectives helps define what a company wants to achieve through it’s marketing activities. Firms from different industries create their marketing objectives by doing a thorough analysis of their firms SWOT analysis in order to identify the key areas of concentration. For Pizza Hut, to define its marketing objectives it has to decide on the entry strategy that it will adopt for Nigeria. Entry Strategy One of the leading markets in Sub-Saharan Africa is Nigeria with a population of above 158 million. However Nigeria having a wide range of ethnic groups is an environment with high risk potential. It would be advisable for Pizza Hut to franchise the company to another company in Nigeria, in order to reduce unforeseen risk. A franchise is an agreement between two parties where the franchisor sells the right to franchise the company to a franchisee. However due to the changes in routines and consumer flavors, preferences are readily growing towards packed and convenient foods. All these matters are assisting the country’s retail food sector to develop. In growing markets like Nigeria, consumers would always prefer to have a cuisine that is more appropriate to the native palate rather than an  Ã¢â‚¬Å"international† cuisine Finding the right partner to sell the rights might be quite daunting but Devyani International Limited an Indian based company with operation in Nigeria might be good partner to sell the franchise to. Devyani International Limited an associate company of RJ-Corp – Largest bottler for Pepsico with currently having about 300 outlets of Pizza Hut, KFC, Costa, Swensen’s, and many more brands in India (Devyani International Limited). The company opened KFC in Nigeria as of 2009 and is currently investing on opening more outlets in the region (Business New Nigeria). Our study showed that an average Nigerian spends around 72.97% of his/her income on food. The table below shows the percentage of total food expenditure in Nigeria as of 2010. IMAP’s Food & Beverage Industry Global Report – 2010 Total Food Expenditure Percentage of Total Expenditure (%) Beverages/Tobacco 2.73 Meat 12.88 Fish 15.22 Diary 5.61 Breads/Cereals 34.08 Fats/Oils 5.15 Fruits/Vegetables 15.44 Other Foods 8.89 Percentage of Total Food Expenditure (%) 72.97 After selecting the entry strategy, establishing the SMART approach for the marketing objective would seem useful. This will however help to ensure the objective are: Specific – explains what needs to be gained. Measurable – objectives should be measurable in terms of performance indicators, percentages, outcomes, and much more. Action-oriented – State which action need to taken and who should take them. Realistic – the resources available should be able to meet the objectives. Time Specific – specify time frame and schedules for achievements or completion. To achieve the SMART approach, Pizza Hut will have to train the management of its franchisee on how to operate and manage the business similar to that of Pizza Hut’s method. Product Adaptation The key for international food chains such as Pizza Hut is to emphasize on adapting and accepting the local palate and then developing innovative foods to win over the native consumers. The term ‘Product Adaptation’ uses the strategy of the follower. That is the new product is based on improvements or modifications of the current product of the company (MBA Skool). To be successful in an international market it necessary for a firm to adapt its product to meet international customers’ or markets needs (Small Biz Connect). For Pizza Hut, it will have to rely on the franchisee to foresee the product adaptation in the region. The franchisee with its extensive knowledge in the market understands consumer preferences, even though Nigeria is country with wide range of cultures but each culture share common trait in its region. Promotion Mix: Promotion is the method used to create awareness about a product or service to customers a firm offers (Small Business Development). Once the business has started the following are means to raise awareness to the public about the company: 1. Advertising – one of the most important forms of passing information to  the general public. It is a form of communication used to convince or persuade potential consumers to choose a company’s product or service over its competitors (Small Business Development). Successful advertising should be planned properly so that the consumer perceives the intended messages. There many types of media options to choose for advertising; choosing which type of media depends on the market a firm is trying target and also on the budget. The types of media include: press advertising, radio, television, direct mail, ambient, and much more. Firms should be careful on selecting the type of media (or mixture) for advertising their product so as not waste resources, a famous quote from John Wanamaker (1838-1922) state â€Å"Half the money I spend on advertising is wasted – the trouble is I do not know which half† (Small Business Development). 2. Sales Promotion – relates to incentives or activities mostly short-term that produces the likelihood of purchase or sale of a product. Sales promotions can be used to target different types of customers, types of promotions include: consumer, business, trade, and Sales force promotions. 3. Public Relation – this is all about building relationship with stakeholders of a company by obtaining favorable publicity, incorporating a strong brand image and name, and providing accurate information to the public. Having a strong relationship with stakeholders can generate positive outcomes for a firm where customers can provide good recommendation to others due their satisfaction with the company (Small Business Development). The franchisee of Pizza Hut should be able to use any of the above-mentioned promotion or use all of them. For the advertising both parties should discuss on the cost for doing the advertisement whether both would share the cost or one party would be responsible. Channels of Distribution Agricultural and livestock products have a high import tariff in Nigeria; the government imposed such high tariffs as part of their economic reform to boost the economy and to support the agricultural sector. Pizza Hut would face high tariffs if it were going to supply the business with its own  produce. The company or the franchisee can partner with any of the intermediaries to provide the company with agricultural products; this in short would save the firm cost it would have to bear due to import tariffs and compensating with high prices of the products to the customers. SWOT Analysis Conclusion Once colonized by the British, Nigeria is known as the â€Å"Giant of Africa† which is one of the most populous countries in Africa. Having a population of over 160 million people and over 250 ethnic groups with each having their own dialects, it is a mixed economy with developing market sectors. Even though a majority of the general population are earning low incomes, the increasing rate of urbanization and positive economic outlook of Nigeria will support the multinational companies. Due to the rapid growth in technology in the country, various sources of promotional strategies can be followed such as online platforms and other beneficial schemes in order to help the business to get a rapid fame and vast customer circle. Hence through continuous marketing plans and strategies, we can extent the label of our fast food joint around the nation and generate happiness among the people. References Entrepreneur Media. 2013. Pizza Hut Inc.. [ONLINE] Available at: http://www.entrepreneur.com/franchises/pizzahutinc/282696-0.html. [Accessed 04 November 13]. Oliver Joy and Tatiana Nassar. 2013. Fast-food giants want pizza the action in Africa. [ONLINE] Available at: http://edition.cnn.com/2013/10/04/business/fast-food-giants-africa/. [Accessed 06 November 13]. Uche M. Nzeka. 2011. Steady Growth of Nigeriaà ¢Ã¢â€š ¬Ã¢â€ž ¢s Retail Food Sector . [ONLINE] Available at: http://photos.state.gov/libraries/nigeria/487468/pdfs/Retail.pdf. [Accessed 12 November 13]. ATKearney. 2013. Winning in Food in Emerging Markets: One Size Does Not Fit All – See more at: http://www.atkearney.pl/consumer-products-retail/ideas-insights/featured-article/-/asset_publisher/KQNW4F0xInID/content/winning-in-food-in-emerging-markets-one-size-does-not-fit-all/10192#sthash.tunoBVJP.dpuf. [ONLINE] Available at: http://www.atkearney.pl/consumer-products-retail/ideas-insights/featured-article/-/asset_publisher/KQNW4F0xInID/content/winning-in-food-in-emerging-markets-one-size-does-not-fit-all/10192. [Accessed 22 November 13]. Focus Nigeria. 2008. Nigerian Politics & Government. [ONLINE] Available at:http://www.focusnigeria.com/nigerian-politics.htm. [Accessed 24 November 13]. Monga Bay. 2011. Nigeria: GOVERNMENT AND POLITICS. [ONLINE] Available at:http://www.mongabay.com/reference/new_profiles/320.html. [Accessed 24 November 13]. African Development Bank. 2013. Nigeria Economy Outlook. [ONLINE] Available at:http://www.afdb.org/en/countries/west-africa/nigeria/nigeria-economic-outlook/. [Accessed 24 November 13]. CIA: The World Factbook. 2013. Africa: Nigeria. [ONLINE] Available at:https://www.cia.gov/library/publications/the-world-factbook/geos/ni.html. [Accessed 24 November 13]. MBA Skool. 2008. Product Adaptation. [ONLINE] Available at: http://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/2772-product.html. [Accessed 01 December 13]. Business Building. 2008. Marketing Objectives. [ONLINE] Available at:http://businessbuilding.com.au/certification/unit/88. [Accessed 01 December 13]. Business News Nigeria. 2011. Devyani International Limites. [ONLINE] Available at:http://businessnews.com.ng/. [Accessed 01 December 13]. Small Business Development. 2013. Marketing – Promotion Strategy. [ONLINE] Available at:http://www.smallbusiness.wa.gov.au/marketing-promotion-strategy/. [Accessed 01 December 13]. How Stuff Works. 2013. How Franchise Works. [ONLINE] Available at:http://money.howstuffworks.com/franchising1.htm. [Accessed 01 December 13]. Dominos Pizza. 2013. Store Location. [ONLINE] Available at: http://dominospizza.com.ng/store-locations-2/. [Accessed 30 October 13]. NetMBA. 2010. Pricing Strategy. [ONLINE] Available at: http://www.netmba.com/marketing/pricing/. [Accessed 02 November 13]. EUROMONITOR INTERNATIONAL. 2013. Retailing in Nigeria. [ONLINE] Available at: http://www.euromonitor.com/retailing-in-nigeria/report. [Accessed 06 November 13]. Fleisher, Bensoussan, C.S. , B.E. , 2007. Business and competitive analysis: effective application of new and classic methods. 1st ed. Philadelphia: ST Press. GRIN. 2005. Market Audit and Analysis. [ONLINE] Available at: http://www.grin.com/en/e-book/51413/market-audit-and-analysis. [Accessed 23 November 13]. GRIN. 1994. 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Evaluation of Correctional Education Essay - 1126 Words

Many correctional education programs focus on prisoner’s way of thinking and ability to make decisions. One of the many reasons criminals keep returning to prison is because they are often times released after many years of being incarcerated and have no assistance while returning to society. Correctional education programs are designed to eliminate such way of thinking so prison re-entry rate will drop. Programs such as Preparing Inmates for Re-Entry through Assistance, Training, and Employment Skills (PIRATES) are developed to reduce offenders’ negative career thoughts and teach essential skills in order to return back to society (Musgrove, Derzis, Shippen, Brigman, 2012). Additionally, such programs are not only beneficial to†¦show more content†¦Similarly, a sociologic based research at the Correction Education Department at McKean educated offenders using self-determination theory. Noting from another research that programs offering general education at i ncarceration facilities may result in tension between the offenders and educators, Danni McKinney, Ph.D. and Michael A. Cotronea educated prisoners by continually modifying courses their participants’ attended. After each session, the scientists asked their students for course evaluations, and handed surveys which analyzed offender’s likeness of the course. While continually modifying three course offering, the scientists noticed an increase of participation and likeness of their course. Their results concluded that student’s level of success in certain courses affect their likeness of the course and theirs educators (2011). Moreover, the studies had also been conducted to evaluate correctional programs’ effects on recidivism. All studies point to one conclusion; offenders who participate in correctional education programs are less likely to return to prison after being released. For example, researchers at the Indiana Department of Correction (IDOC) eval uated correctional education’s effect on inmates who participated in the programs offered in IDOC and compared their results with a group that had notShow MoreRelatedEducation Is The Best Legacy And Most Profitable Achievement That Someone Can Have1524 Words   |  7 PagesIn today’s, education is the best legacy and most profitable achievement that someone can have. Education is like a pillar that millions of people depend on even, most people believe that without education you can make it in life. Educating the prisoner has been a debate over the ages because people think that there is no life after being released from prison. Although it is not all the offender that are not educated, some even are professional workers, like a doctor, teacher, manager, director,Read MoreThe University Of Southern Mississippi848 Words   |  4 Pagesfor the achievement of a doctoral degree. 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